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VIZIO     PC Launch


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VIZIO asked Leader to create the most highly-anticipated event for a new product launch and give the media an unfiltered look at VIZIO's newest innovation, their line of personal computers.
Our Solution:
The VIZIO PC launch event hosted the most influential tech and lifestyle media outlets. Along with access to top executives from VIZIO and key partners, the press also had an exclusive opportunity to get the first hands-on look at the product in a casual, inventive setting.
Not only did the VIZIO PC launch event garner widespread attention, but it also created $9,260,120 in advertising value for VIZIO.