TaylorMade partnered with Leader to drive engagement with the brand's core golfers and fans.
Leader created a microsite (driverlove.taylormadegolf.com) and Facebook tab where customers could upload and share a photo of what Driver Love meant to them.
increase in average engagement rate
Both the microsite and Facebook tab were integrated, and all photo submissions were sent to a central database that included moderation capability for TaylorMade. Users who uploaded a photo could easily share it via email, Facebook or Twitter, which included a link back to their Driver Love picture and dedicated page.
TaylorMade Drive Love received more than 20,000 visits across 35,000 page views in less than one month. With 330 user-submitted photos, 4,300 hashtag mentions on Twitter, and more than 2 million photos served, Leader helped TaylorMade increase their average consumer engagement rate by 20%.