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Goody     ColourCollection


samples distributed
Goody asked Leader to develop and execute a marketing campaign capable of distributing 1.5 million samples of a new hair product to women ages 25 to 55.
Our Solution:
Leader developed the "Complements of ColourCollection" program, with events in Times Square and throughout the country allowing women to sample the product along with a free cup of gourmet coffee.
Goody had a unique opportunity to distribute nearly 2 million samples to their target audience in Times Square while capturing the attention of influential media. Leader used the opportunity to garner 127,897,459 public relations and advertising impressions for Goody.