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General Mills     Box Tops for Education


eBoxTops through Kroger's Reward Your School


raised for schools through
Local Learning program
General Mills asked Leader to provide unique marketing solutions, help drive product sales, and grow shopper loyalty at leading grocery retailers throughout the country.
Our Solution:
Leader develops, manages, and maintains multiple custom Box Tops for Education programs on behalf of General Mills. These programs provide unique ways for shoppers to earn more cash for local schools, and are individually tailored for a wide variety of retailers, including Kroger, SUPERVALU, Safeway, Walmart and more. Websites, coupons, packaging, shopper cards, sweepstakes, and loyalty programs are all leveraged to not only boost sales, but contribute to local communities as well.
Box Tops for Education programs have proven successful across multiple retailers. For instance, Safeway's 2 Ways 2 Earn website has more than 39,000 members and continues to grow, SUPERVALU shoppers have raised more than $2.5 million for local schools, and Kroger shoppers have earned more than 9 million eBoxTops.