close x
Previous Story
Next Story
Fresh & Easy Neighborhood Markets     Grand Openings

200

stores opened
Opportunity:
Tesco's Fresh & Easy Neighborhood Markets sought to expand its presence in the Southwestern United States through increased awareness of its store openings.
Our Solution:
Leader executed more than 200 successful store openings in California, Arizona and Nevada, including on-the-ground and in-store logistics, dignitary outreach, and local and regional media outreach.
Results:
The grand openings for Fresh & Easy Neighborhood Markets garnered significant media attention and created local buzz that positioned Fresh & Easy as an approachable, community-oriented store.