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Acru     Brand Design
Opportunity:
In 2011, First Cherokee State Bank (FCSB) launched the Acru sub-brand and asked Leader to help create a story and environment that would flip financial services on its head.
Our Solution:
Leader worked with FCSB to design a brand, business model, and store environment to lower consumer barriers, meet them where they are, and overcome people's fear of finances.
Results:
Acru is changing the face of banking and has gained widespread recognition for their new brand and environment. Read an article about the project here.