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Acru     Brand Design
In 2011, First Cherokee State Bank (FCSB) launched the Acru sub-brand and asked Leader to help create a story and environment that would flip financial services on its head.
Our Solution:
Leader worked with FCSB to design a brand, business model, and store environment to lower consumer barriers, meet them where they are, and overcome people's fear of finances.
Acru is changing the face of banking and has gained widespread recognition for their new brand and environment. Read an article about the project here.