As I was reading about the newest technology coming out of CES 2014 (including a toothbrush that critiques your brushing technique), I began to think about what it really means to be an early adopter. What are the risks vs. the rewards?
We’re excited to experiment with our shiny new iBeacons and be some of the first to try new ways to incorporate infinity augmented reality into just about anything. It may seem innovative and “cool”, but what is the real benefit of being an early adopter? Why would anyone risk their time and hard-earned money just to be one of the first to try the latest app, social network or digital currency?