Category : Creative

An ad spot caught me by surprise the other day. In a nice departure from “Mayhem”, Leo Burnett for Allstate Insurance has developed the “Good Life Anthem” campaign. This is a positive shift from their longstanding, fear-leveraging “Mayhem” campaign.

I recently got a new car and the whole process went surprisingly smooth. The dealership handled all of the Georgia tag & plate information and very quickly I was on my way in the new ride. The dealership was so accommodating that I figured all would occur without a hitch. I’d drive away in my beautiful “new to me” car, and I’d be looking great. After three weeks of driving around with a temporary tag, this arrived in the mail…

A while back there was an Isuzu spot that featured a rather expressive child who bucked a system that instructed her to “Stay between the lines. The lines are our friends.” Isuzu figured that the Rodeo SUV provided an experience that was outside the lines—bucking the system of other auto manufacturers.

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