Corporate culture – By definition, corporate culture is the “distinctive ethos of an organization that influences the level of formality, loyalty, and general behavior of its employees.” According to Shawn Parr of Fast Company, “Culture is the environment in which your strategy and your brand thrives or dies a slow death.”
There are thousands of articles written by experts on the best ways to build & sustain organizational culture. Studies have proven that strong corporate culture builds greater loyalty & bonds between employees and their organization. Additionally, employees are more likely to be productive at work and dedicated to their teams when they feel that their organization understands their point of view.
Fast Company recently published an article about leadership as a noun vs. a verb. Mark Lukens’ article states that “Real leadership is an activity: It is engaging with people, explaining to people, motivating people.”
Too often we think of leaders only as those who hold high-level positions and are quick to dismiss junior team members as leaders. However, junior team members aspire to hold a leadership position at some point in their career, so it is important that those in leadership positions set good examples of what it means to be a true leader.
Corporate culture is a living, breathing organism that’s made up of the employees who pour their hearts into their work. Managing the books is important, but every so often; don’t forget to check the barometer of your company’s culture.