Monthly Archives: January 2014

An ad spot caught me by surprise the other day. In a nice departure from “Mayhem”, Leo Burnett for Allstate Insurance has developed the “Good Life Anthem” campaign. This is a positive shift from their longstanding, fear-leveraging “Mayhem” campaign.

I recently got a new car and the whole process went surprisingly smooth. The dealership handled all of the Georgia tag & plate information and very quickly I was on my way in the new ride. The dealership was so accommodating that I figured all would occur without a hitch. I’d drive away in my beautiful “new to me” car, and I’d be looking great. After three weeks of driving around with a temporary tag, this arrived in the mail…

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